Bartering for goods and services is a centuries-old art. Recently, the idea of trading with your neighbors and within your community has received a big boost and taken on a modern spin. Combining our often-materialistic, ownership-based society with the Internet’s ability to bring buyers, sellers, and traders together, online bartering has sparked a wealth of new sites and communities.
Throughout the 18th century, retailers began to abandon the prevailing system of bartering. Retailers operating out of the Palais complex in Paris, France were among the first in Europe to abandon the bartering, and adopt fixed-prices thereby sparing their clientele the hassle of bartering. The Palais retailers stocked luxury goods that appealed to the wealthy elite and upper middle classes. Stores were fitted with long glass exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices. Thus, the Palais-Royal became one of the first examples of a new style of shopping arcade, which adopted the trappings of a sophisticated, modern shopping complex and also changed pricing structures, for both the aristocracy and the middle classes.
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