Variable Merchant Gold - Adds more gold to select merchants. Merchants in major cities will no longer have the same amount of gold as their small-town counterparts. There are three levels with increasingly greater difference between the gold amounts for city & small town merchants. Personally, I would recommend leaving the Base Merchant Gold at vanilla values and choosing one of the Variable settings instead. You can stack the Variable settings by selecting multiple options in order to get even greater increases in merchant gold, but I really don't recommend doing this as I haven't balanced the values with this intention.
Default - These are preselected values. See the Race Relationships chart in Images to view what the default race settings are. There are also some locational differences. As the cosmopolitan capital, residents of Solitude express less racism than elsewhere in Skyrim. However, Nords who are residents of Windhelm or part of the Stormcloak faction express stronger racism. I've also built several exceptions into the default settings to reflect individual character traits present within the game. Also, your personal relationship with a merchant is more important than any general feelings they may have toward your race and will override any general racial bias.
Adam Smith, the father of modern economics, sought to demonstrate that markets (and economies) pre-existed the state, and hence should be free of government regulation. He argued (against conventional wisdom) that money was not the creation of governments. Markets emerged, in his view, out of the division of labour, by which individuals began to specialize in specific crafts and hence had to depend on others for subsistence goods. These goods were first exchanged by barter. Specialization depended on trade, but was hindered by the "double coincidence of wants" which barter requires, i.e., for the exchange to occur, each participant must want what the other has. To complete this hypothetical history, craftsmen would stockpile one particular good, be it salt or metal, that they thought no one would refuse. This is the origin of money according to Smith. Money, as a universally desired medium of exchange, allows each half of the transaction to be separated.
Corporate barter focuses on larger transactions, which is different from a traditional, retail oriented barter exchange. Corporate barter exchanges typically use media and advertising as leverage for their larger transactions. It entails the use of a currency unit called a "trade-credit". The trade-credit must not only be known and guaranteed, but also be valued in an amount the media and advertising could have been purchased for had the "client" bought it themselves (contract to eliminate ambiguity and risk).
Bartering does have its limitations. Many bigger (i.e., chain) businesses will not entertain the idea and even smaller organizations may limit the amount of goods or services for which they will barter (i.e., they may not agree to a 100% barter arrangement and instead require that you make at least partial payment). But in an economic crunch, bartering can be a great way to get the goods and services you need without having to pull money out of your pocket.
Custom - You can also choose to set your own preferred racial settings. Use this option if you are using a custom race. Friendship will still cause the merchant to ignore any racial bias, however the custom settings will not include the built-in exceptions and will not distinguish for merchants located in Solitude. Options: -15% to 15% effect on prices.
However, this isn’t always possible. For instance, you may have a $150 digital music player and want a small refrigerator worth $100. In this case, if both parties are certain of what they want and understand the difference in value, there should be no barterer’s remorse. Alternatively, you can ask for the mini-fridge plus $50 to make the trade – the worst anyone can say is “no.”
Trade in Skyrim is oversimplified and uninteresting. A particular type of merchant always has the same amount of gold and offers you the exact same prices as the same type of merchant in another part of the country. Merchants in small towns differ very little from those in the larger cities, and the only factors that affect price are your speech skill and any barter enchantments you might have.
Since the 1830s, barter in some western market economies has been aided by exchanges which use alternative currencies based on the labour theory of value, and which are intended to prevent profit-taking by intermediaries. Examples include the Owenite socialists, the Cincinnati Time store, and more recently[when?] Ithaca HOURS (time banking) and the LETS system.